Communication and Marketing IRPC has devised a marketing communication plan to promote its plastic pellet products under the brand “POLIMAXX” for sustainable growth. The aim is to create top-of-mind awareness among each of the market segments of customers and consumers. The marketing communication is conducted through popular offline and online channels, including social media platforms, POLIMAXX FB Fanpage, Instagram and YouTube, to promote products, build customer relationship and positive brand and corporate image. In 2023, IRPC continued to communicate POLIMAXX Branding under the “Make Greater Things” concept for better living while adding Ingredient Marks, also known as “PRO-EFFICIENT” to promote awareness among consumers that when they see the symbol on a product, it provides reassurance that such product has unique properties and characteristics that meet the requirements of a variety of specialized applications. The company’s plastic products can be categorized into 3 groups: LIFE-PRO Polymers that are safe for consumers as they are free from harmful chemicals and therefore can be safely used to produce food containers, medical supplies as well as personal hygiene products. DURA-PRO Polymers with properties that provide strength and durability, designed for use as raw materials in the manufacture of plastic products for automotive parts, construction materials, and electrical appliances. ECO-PRO Eco-friendly polymers that contains natural materials as well as those that help promote sustainable use of energy and reduction of energy consumption in the production process. Plant pots from Thai Manee Craft Co., Ltd. made from 100% recycled PIR plastic of PP Block Copolymer type, which is plastic waste from the production of refrigerator parts. This product belongs in the ECO-PRO product group. IRPC has also implemented various projects based on the Sustainability concept, starting with reduction of waste output, Re-material, Make Use Return, including using natural materials, such as rice husk, wood powder and natural fibers, as mixtures in production of products in line with the trend toward eco-friendliness. In 2023, IRPC has built relationships with other brands to promote brand awareness among targeted consumers as well as to foster credibility. For example, the company collaborated with PTTOR through the retail shop business and FIT AUTO outlets by developing plastic pellets from used packaging materials or those with natural material mixture for the production of furniture or decorative items for retail shops and offices. The company, in collaboration with Boon Rawd Brewery Company Limited, also made use of inventory waste to produce Returnable Equipment. 84 Structure and Business Operations of IRPC IRPC Public Company Limited
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